Marketing Research Using Social Platforms

When the word social platforms are mentioned, what comes to mind are the social media sites which allows people to share their experiences, thoughts and emotions to their friends, acquaintances, co-workers or to the public in general. The most popular ones to mention would be Facebook, Twitter, YouTube, Google+, and much much more. The popularity of these sites were due to the power it gave users to connect to the world and more importantly to connect to everyone on an emotional level.Emotions are the driving force into a majority of the choices that people make. it also drives them to do more or move away from something. People are naturally built to share these emotions, as it is a primal need to connect with people and this is where one gets to do so in a deeper level. Everything that people share and talk about whether it be an opinion about a particular news topic or trend to the latest gadgets to buy. A good example of where to see people getting emotionally involved with their products is in smartphone reviews. Take a look at the latest Smartphone reviews that talk about HTC One X and Samsung Galaxy S3. You are more certainly going to find people strongly defending their chosen purchase over the other, some even working hard to debunk the competitor’s responses to a point of heated discussion. It is through emotional connection and identification with these choices, thoughts, and opinions that drive and influence consumer behavior.In modern times, the social platforms create an arena for people to instantaneously share their feelings to everyone with a click of a button. One can “Like” something the second a product is released to the general public. Market researchers have to take note of not just the responses that these people make but the emotional implications that their responses contain through the practice of Sentiment analysis. This would be a rather tricky task as interpretation and the data itself can be quite subjective in nature. Creating the quantifiable data from these social platforms however is a need that has to be answered and a solution has to be developed quickly. Once a market researcher is able to utilize the empirical data that can be deduced from those that use these social platforms most especially quantify the emotional impact these people have towards a particular product, thought, opinion, etc, one would no doubt have a double edge sword that can be wielded to make something stand out or destroy an upcoming rival before it can take root.Computers have been used for this in the past, now even smartphones can perform automated sentiment analysis of digitized text. It can even be further improved to show based on latent semantics analysis to identify a person’s affective mental state towards a particular product or target. Open source tools are now being developed to help market researchers analyze all the statistical data and process them into quantifiable sentiment data information that is easily interpreted and utilized.Data will never add up if you just look at the numbers, especially in consumer behavioral analysis. if you can’t understand and quantify the emotions involved in the decisions and reactions of consumers then you won’t be able to stir them to towards the thoughts, ideologies, products, and people you wish for them to be drawn towards. Understanding what makes people drawn to something is most definitely one of the most powerful marketing tool any market researcher could and should have in his arsenal. Believe it or not it is a marketing war out there and if you can’t get this done now, someone else will.

Home Improvement Maintenance Items You Can Do

As a homeowner or even a landlord, you know that completing home improvement maintenance is necessary to the upkeep of your home and to help keep the value of the property up. However, it still can be a real pain and difficult to get motivated about if it is something you really do not enjoy. Many people though, actually enjoy tinkering around the house doing odds and ends projects. Or, some people even flip properties and many times that involves a lot of home improvement maintenance.If you are looking for things to do to improve the value of your home, there are endless possibilities of projects to select from. Some things you may want to hire out because some home maintenance projects are not quite as simple as you would think. Sure, there are guides and advice everywhere, especially online, both in articles, in blueprints and even on YouTube to show a how-to visual. Some of your home improvement maintenance projects may be seasonal and some spring up when something is not working correctly. Be prepared for anything to go wrong. By undertaking maintenance projects at home, it will help to ensure that everything in your home is in tip-top shape.Some tasks you can do to winterize your home and help get it ready for cold weather will not only maintain your home’s appeal but will also help it be more efficient to keep it warm inside. Some examples of improvement or maintenance tasks you can do at home for the winter are to clean the gutters, make sure your furnace is working properly and efficiently, take care of any water leaks or leaks around windows and door frames, make sure you have proper and effective insulation, ensure that your chimney is safe and clean if you wish to use the fireplace, winterize your windows by either adding storm windows or purchasing a window insulator kit, check all of your smoke detectors, your fire extinguisher, carbon monoxide detectors and wrap water pipes to keep them from freezing and bursting.If you are looking to get your home ready for the warm weather, put up window screens, make sure your air conditioner is running efficiently, prepare for big outdoor projects (maybe it’s time to build a deck!), make sure all of your plumbing has survived the winter (check any outdoor faucets you have), and ensure that your ceiling fans are all ready to work.There are many other home improvement or maintenance projects you can constantly do around the house. Everything from remodeling, to building additions to your home, repainting and redecorating, buying new furniture, moving furniture around, keep your thermostat in check, changing a room’s purpose. The list goes on and on. Make sure to check out your basement for any possible water seepage or drainage issues, check your attic for any moisture or dampness, always be on the look out for mold or mildew, or just simply give the house a good clean sweep.Keep in mind that home improvement projects are not just in the house. You can always upgrade your curb appeal with landscaping or maybe even putting up a spiffy brick encased mailbox. Home improvement maintenance projects are endless and you can find yourself caulking and nailing and doing things everyday. Maintaining your home on a continual basis will help to reduce the possibility of more costly maintenance in the future.